This is the Gavana journal
A public notebook for how Gavana thinks about campaigns, craft, and the next still.
Gavana exists so a normal person can make real campaigns without becoming a prompt expert or a tools expert.
This journal is where we write that down. No CMS. A Markdown file in git is the post. Merge it, and it is live.
A campaign is not one beautiful picture. It is a system: product, character, collection, light, crop, poster, mockup, banner. The job we have to win is the next asset in the same campaign.
More soon.